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Whether you are an experienced exhibitor who would like to improve the return on your exhibition investment, or a first time exhibitor looking for information and advice to make your first trade show a great success, trade show training is essential. Trade show training helps exhibitors maximise their exhibition participation and materially improve results:
  • determine multiple trade show marketing objectives
  • use the objectives to select the right show, stand, budget and staffing levels
  • plan pre-show promotions that support marketing objectives and build quality stand traffic
  • plan on-stand promotions and demonstrations that turns browsers into buyers
  • create a stand staffing strategy that delivers great results
  • plan post-show promotions to convert the maximum number of leads to orders:
  • via in-house workshops at your premises or one-on-one exhibitor coaching.

 

''You received the highest ratings possible!! But that's because you were excellent, the content invaluable and we went back to the drawing board on a HOST of things. It was an outstanding time with you and we are extremely grateful to have had your valuable insight and knowledge shared with us' DLA Group

 

Joy Donovan is South Africa's trade show guru, having trained over 6000 exhibitors. She is one of the most experienced and respected members of the exhibition industry with 35 years experience as an organiser, stand builder, consultant, international speaker, trainer and exhibitor. She has been instrumental in developing event qualifications at UCT and other educational bodies, is an exhibition assessor and moderator and has just gained a Post-Graduate Diploma in Management Practice - Events, from UCT.

Joy Donovan is a founder member of EXSA,
the Exhibition & Event Association of Southern Africa

   
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All views, opinions or recommendations expressed in these pages are for general information only, or reproduced in good faith and neither Joy Donovan nor Lester Donovan Group (Pty) Ltd. may be held liable for inadvertent errors, misunderstandings or misinterpretations

Copyright © 1998 - 2010. Joy Donovan. All rights reserved.