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- determine multiple trade show marketing objectives
- use the objectives to select the right show, stand, budget and staffing levels
- plan pre-show promotions that support marketing objectives and build quality stand traffic
- plan on-stand promotions and demonstrations that turns browsers into buyers
- create a stand staffing strategy that delivers great results
- plan post-show promotions to convert the maximum number of leads to orders:
- via in-house workshops at your premises or one-on-one exhibitor coaching.
''You received the highest ratings possible!! But that's because you were excellent, the content invaluable and we went back to the drawing board on a HOST of things. It was an outstanding time with you and we are extremely grateful to have had your valuable insight and knowledge shared with us' DLA Group
Joy Donovan is South Africa's trade show guru, having trained over
6000 exhibitors. She is one of the most
experienced and respected members of the exhibition industry with 35
years experience as an organiser, stand builder, consultant,
international speaker, trainer
and exhibitor. She has been instrumental in developing event
qualifications at UCT and other educational bodies, is an exhibition
assessor and moderator and has just gained a Post-Graduate Diploma in Management
Practice - Events, from UCT.
the Exhibition & Event Association of
Southern Africa