exhibitor
express
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FREE Trade Show Training newsletter - e-mail joy@donovan.co.za for subscription or press remove at bottom of page
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EVALUATE YOUR TRADE SHOW PERFORMANCE
How
well did you exhibit, what was the quality of business generated from the
stand and was it an acceptable return on investment.
Complete this simple questionnaire and evaluate your own performance:
Why
did you exhibit?
˙
(a) seemed
like a good idea at the time
˙
(b) the boss
said that we should wave the flag
˙
(c) the
exhibition’s demographics matched our marketing objectives and target market
How
did you fund your exhibition participation?
˙
(a) took it
out of the petty cash
˙
(b) added it
to the promotional budget
˙
(c) we had
planned our participation as part of our annual marketing mix
How
did you choose the exhibition?
˙
(a) the
organizers approached us
˙
(b) we always
exhibit
˙
(c) we
evaluated all other relevant exhibitions that reached our target market
What
action did you take before booking stand?
˙
(a) none, as
the Organisers said that there were only a few stands left
˙
(b) got a
quote from a standfitter, to see what it would cost
˙
(c) clearly
established our objectives, then drew up a budget
Who
was involved in planning your stand?
˙
(a) the sales
manager got his secretary to handle the details
˙
(b) the
marketing department
˙
(c) we
appointed a Stand Manager, who worked with every department
What
plan did you make to build quality traffic to your stand?
˙
(a) none, our
stand was in a great position
˙
(b) we spent
a fortune on standfitting
˙
(c) we
liaised with the organizers and had extensive pre-show promotions
How
effective was your exhibition stand?
˙
(a) everyone
said our stand looked great
˙
(b) our stand
was always busy
˙
(c) our
pre-show and on-stand promotions attracted only quality prospects
How
did you choose & motivate stand staff?
˙
(a) we
weren’t going to take our best reps off the road, so we hired casuals
˙
(b) we called
for volunteers, then drew straws
˙
(c) we chose
people with good personalities and great product knowledge, then gave them
real incentives to share in the success of the stand
How
did you manage the show leads?
˙
(a) not sure
what happened to them
˙
(b) split
them up amongst the sales people
˙
(c)
established a lead management programme and will track results for years
How
did you evaluate the return on your exhibition investment?
˙
(a) our stand
was really busy and we gave out all our brochures
˙
(b) we added
up the number of lead forms
˙
(c) our lead
management system tracked results, which we compared with budgeted
expenditure.
SCORE:
(a) 1 point (b) 5 points
(c) 10 points – HOW DID YOU SCORE?
10
– 60 Exhibitor training would
significantly improve results
61
– 80 Exhibitor training or
coaching would improve performance
81 – 100 Well done!!
Exhibitor
training is available from Trade Show
Training and EXSA, who have both
applied for accreditation as training providers, which means the cost of the
exhibitor training they supply, can be recovered from skills levies you have
paid - ITS FREE!
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Following last week's article on an exhibition scam, currently being perpetrated on Johannesburg exhibitors, 12 companies so far, have contacted the MICE Club with their experiences. If I get any further information on this scam, I'll pass it on.
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Exhibitions for Africa (formerly Reed Exhibitions) will be hosting a 1-hour exhibitor workshop on 28th August, at Sandton Convention Centre, aimed at improving the return on the exhibition investment. Price R199.00 plus VAT, per delegate. Please contact Tracey Coleman at Exhibitions for Africa to reserve your place, e-mail traceyc@reedexpo.co.za or phone 886-3734.
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If you would like to find out how to
maximise your exhibition results then diarise to attend the 3-hour exhibitor workshops
that EXSA Exhibition Association of Southern Africa will be hosting in
Johannesburg on :
27th
August
for more information on
attending these workshops, please click on the date of interest. EXSA is in the
process of being accredited as a training provider, therefore the cost of the
workshop, R599.00 plus VAT, can be reclaimed from Skills Levies paid. To see what delegates to
previous workshops thought, please click here.
Visit EXSA for
complete exhibition calendar at www.exsa.co.za
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The purpose of this newsletter is to help you achieve maximum results from trade exhibitions. There will be regular free tips and advice that will pep up your performance and help you gain the best return on your exhibition investment. If you have specific questions on exhibiting, please e-mail them to: joy@donovan.co.za or phone 011-326-0900. More free help and advice is available at www.exhibitor.co.za Please feel free to pass this newsletter onto friends and colleagues, who can arrange their own free subscription at joy@donovan.co.za
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The workshops and this e-mail is
presented by Joy Donovan M.D. of South Africa’s first Trade Show
Training company. Joy’s 30 + years in the exhibition industry, mainly as
an exhition organiser, well
equipped her to identify the need in the exhibition market and produce training
that significantly improves results. If you require information on in-house
exhibitor training, coaching or mentoring, please e-mail joy@donovan.co.za
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