exhibitor express  

The newsletter for exhibitors who want more leads and sales from shows

USING THE EXHIBITION FLOOR PLAN - When you get the show floor plan, the first thing you should mark is your space. The second is the relationship of your space to the location of -

a. clients

b. competitors

c. loading docks

d. entrances and exits

e. exhibition facilities: toilets, restaurant, organisers and press office

f. other exhibitors that you can do business with

WHAT GETS MEASURED, GETS MANAGED - measuring your results is the way to improve your performance at the next show. You can measure ROI, return on investment, ROO, return on objective or measure the individual components of successful exhibiting like:

    Pre-show promotions - measure the number your sent out, the response you received, the number of appointments made for visits on the stand

    Direct mail - the number sent out, the response received particularly from companies unable to visit the exhibition

    Web site - track the number of hits on your exhibition promotion page, downloaded tickets to the show or entered your stand competition

    Leads - quantity, quality and their value once converted to orders

    Press impact - measure the exposure you received in trade or national press