SUCCESSFUL EXHIBITING

3-HOUR WORKSHOP

This 3-hour course is designed specifically for companies intending to participate or currently participating as an exhibitor at exhibitions and trade fairs

TOPICS TO BE COVERED:

* Introduction to trade show marketing and why it works

* 7 most common reasons for failing to achieve great results

* objectives - the foundation of successful exhibiting

* the hardware and software of exhibiting

* pre-show and on-stand promotions

* maximising the trade show experience

* selecting, training and motivating stand staff

* lead management programmes

* how to generate quality leads

PRESENTER - Joy Donovan of Trade Show Training

Joy has 30+ years experience in the exhibition industry as an organiser, stand builder, manufacturer or display systems, consultant, exhibitor and trainer. Her experience well equips her to tackle this exciting topic and offer the necessary skills required to exhibit successfully.

DATE:                     30th July, 2003

COST:                      R682.86 including VAT

TIME:                      09:00 - 12:00 (registration from 08:30)

WHERE:                  Johannesburg venue (to be advised)

BOOKINGS:            Shirelle Raubenheimer, EXSA    Tel: 011-805-7272   Fax: 011-805-7273

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