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FREE TIPS FOR EXHIBITORS

Avoid these common exhibit marketing mistakes' by Susan Friedmann
'Are you getting the best return on your exhibition investment' by Susan Friedmann
Building a visitor database
Calculating stand traffic
'Cant set budgets without setting goals' by Gary Tufel
Charging for stand design work
'Chosing the best show' by Candy Adams
Chosing the right show
'Closing sales at shows' by Marc Goldberg
Competative intelligence at trade shows
Disaster management
DIY stand staffing
Effective demo techniques
Effective exhibiting is learnable
'Eight exhibit killers' by MarkBendickson
Evaluate your trade show performance
Exhibit media is unique
Exhibition audits
Exhibition objectives 46
Exhibitor draft qualifications
EXSA calls on exhibitors to be vigilant
EXSA initiatives
Filling empty stands
Great ideas
I hate exhibitions
Junior stand staff
'Lead follow-up' by Micheal Hatch & Emily McAuliffe
Live demos
More value from visiting a trade show
New 'MICE scam'
Preventative promotions
'ROI Conundrum' from Exhibitor magazine
'ROO: the true measure of exhibit success' from Exhibitor Magazine
Same-sex Wedding Expo
Seven reasons why your staff hate shows
'Show managers cracking down on fakes' from Expoweb magazine
'Show visitors want products not brands' by Lee Knight
Skilled stand staff
Stand staff training
Switching to competitors
'10 classic graphic mistakes' by Linda Armstrong
10 safety tips for exhibitors
'The other side of the aisle' by Susan Friedmann
Using the exhibition floor plan
What gets measured gets managed
'What to do when there's nothing new' by Susan Friedmann
'Winning or whining at trade shows - it's your choice' by Jim Lynch


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All views, opinions or recommendations expressed in these pages are for general information only, or reproduced in good faith and neither Joy Donovan nor Lester Donovan Group (Pty) Ltd. may be held liable for inadvertent errors, misunderstandings or misinterpretations