Blog

Home | Archive by category "Blog"
10 steps to successful expo stands and displays

10 steps to successful expo stands and displays

10 STEPS TO SUCCESSFUL EXPO STANDS AND DISPLAYS

Once you have booked your stand at an Exhibition, there are 10 steps that you should consider, before rushing off to book a stand builder, if you want an effective, economical stand that will help you achieve fabulous results: Continue Reading

Put exhibiting online

Put exhibiting online

PUT EXHIBITING ONLINE

 

The internet has forever changed the way we communicate, so it is surprising that some companies still do not have their own websites.  When you see an e-mail address like joeswidgets@yahoo.com , what does that say about the company: old-fashioned,  techno-illiterate or cheap.  It is a false economy, not to have a website, especially when you consider that a recent survey found that over 75% of buyers will check out a supplier’s website, before placing an order. Continue Reading

The power of post-show reviews

The power of post-show reviews

After the exhibition closes, it is tempting to breathe a great sigh of relief then immediately resume normal business activities but this would be a wasted opportunity.   Within 7-days of the close of the exhibition, there should be at least two meetings held: Continue Reading

Marketing value of video

Marketing value of video

Video is so much more than a medium for recording weddings and holidays as it has morphed into a really powerful marketing tool, particularly for exhibitors. Here are 12 ways to use video to increase sales: Continue Reading

Stand out in stand uniforms

Stand out in stand uniforms

Stand uniforms should be compulsory! Not only do uniforms make you look like a professional team but it makes it easy for a prospect to identify and engage with staff members, which is what exhibiting is all about, face-to-face marketing. Continue Reading

Exhibitor moans

Exhibitor moans

There are two main exhibitor moans:

‘Exhibiting is too expensive’                             

‘We didn’t get great exhibition results’

These two moans are part of the same sentence which is;  ‘I didn’t get great exhibition results, so exhibiting is too expensive.’  Where exhibitors get great exhibition results, they find that exhibiting is a highly cost-effective tool for achieving marketing objectives. 

There are three main reasons why exhibitors don’t get great exhibition results: Continue Reading

Exhibition flooring – so much more than carpet

Exhibition flooring – so much more than carpet

So much more than carpets

New exciting stand design and branding opportunity

For the last 40 years, the only exhibition flooring available was heavy-duty, bristle carpet tiles, available in a limited range of dark colours. This made absolute sense, due to the heavy initial investment required, for a product that was supplied on hire and the Henry-Ford logic of ‘any colour as long as it is black’. Continue Reading

Fabulous fabric displays

Fabulous fabric displays

FABULOUS FABRIC DISPLAYS

Traditionally portable displays consisted of a pull-up banner (maybe two), a leaflet holder and for the adventurous marketer a portable counter. Portable branding has developed leaps and bounds over the years to a point where modern systems can be used interchangeably as a promotional display or a full blown exhibition booth with custom accessories.
Continue Reading