Scan Display Botswana
Display specialist, Scan Display, provides a range of products and services for the interactive marketing of your brand, from custom-designed and crafted exhibition stands to event set-ups, mall activations, shop fittings and retail displays. Continue Reading
10 STEPS TO SUCCESSFUL EXPO STANDS AND DISPLAYS
Once you have booked your stand at an Exhibition, there are 10 steps that you should consider, before rushing off to book a stand builder, if you want an effective, economical stand that will help you achieve fabulous results: Continue Reading
BEST BUSINESS BUDDY
Many exhibitors believe that exhibition organisers are in the ‘real estate’ business, in that they sell stands for a living! Which is why exhibitors normally talk to the organisers twice: when they sign up to exhibit and when they arrive at the show.
In fact the exhibition organisers should be your best business buddies because their job is to find you new business. If they fail to find you new business, you won’t exhibit again and they are out of business. Continue Reading
THE SEVEN BEST GIVEAWAYS FOR TRADE SHOWS
by Lauren Hill – article featured in Exhibitor Magazine
Companies that attend trade shows are typically looking for ways to market the business and gain new customers. The impression you make at the trade show may be your only chance to draw in certain customers and impress them enough that they remember you. Continue Reading
BOOTH BABES MEAN BUSINESS???
For years, the debate has raged on the use of booth babes, half-naked women, models draped over sports cars in bikini’s etc., as a legitimate marketing technique. In these days of political correctness, it is a surprise that something so sexist still happens at trade exhibitions.
The debate has reared its head once again, following the use of these virtually naked ladies on a stand at the recent CES Consumer Electronics Show in Las Vegas. They were ostensibly promoting the launch of a new computer hard drive but it is hard to see how this ‘display’ related to the product. Continue Reading
GAIN MORE EXPO BIZ WITH SOCIAL MEDIA
Most business’s are looking at incorporating social media into their marketing mix but here are some comments on the pros and cons, particularly on how it could be used to gain more business, the next time you exhibit.
Social media can give a good return at a fraction of the cost of traditional marketing campaigns, yet it should still be considered at just one element of your marketing mix, which is now creating the maximum number of touch-points with your clients and prospects. Continue Reading
EXHIBITOR EDUCATION MANIFESTO
‘Of the $24 billion used for U.S. trade show marketing in 2012, exhibitor training comes in dead last at a measly 1%’ reported the CEIR Centre for Exhibition Industry Research, USA.
“The tragedy is that many exhibitors still refuse to trim in other areas like stand design, to allow for more spending on the ‘key 3’ that actually relate to marketing: promotions, training and lead management. These three things which can really make or break your trade show experience from a results standpoint’ said Marlys Arnold from www.Exhibit MarketersCafe.com Continue Reading
BUDGET FOR EXHIBITIONS
Marketing budgets are under pressure and management is looking for more ‘bang for their buck’. They want to know what medias will help them achieve their marketing objectives, what it will cost and what could be the return. Continue Reading
Trade show calendars
I receive more e-mails from company’s who are trying to find trade shows, than on any other exhibition topic. Continue Reading
FREE MARKETING TOOL FOR A QUICK RESPONSE
It is so great to find a new, free marketing tool in action. Congratulations to The Green Expo, who added QR Codes to their exhibitor’s fascia boards, at their event, held at Sandton Convention Centre, end September. This was a nice benefit to exhibitors, as the QR codes will generate enquiries, long after the show has closed. Continue Reading