Exhibitor.co.za | Trade Exhibitions: South Africa | Exhibitor Coaching and Training

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EXHIBITION COACHING

"I wish to convey my sincerest gratitude for everything that you did to prepare our team for Cosmoprof 2007. The training we received ensured that we were able to approach potential distributors with confidence and contributed to a very successful show generating much interest in our Company. I would not hesitate to highly recommend your services to other Companies requiring exhibition training" - Marketing Manager, Lentheric

IF YOU:

can't determine the exhibition ROI
Are not getting great results
feel that there are not enough leads and that very few convert to orders
feel that exhibitions are a waste of time and money
feel that exhibitions cost a fortune
only have one or two exhibition objectives
your staff hate being on the stand
are a new exhibitor

Trade Show Coaching is a brand new service that helps exhibitors maximise their exhibition participation and materially improve results.

One-on-one coaching helps exhibitors:

determine multiple trade show marketing objectives
use the objectives to select the right show, stand, budget and staffing levels
plan pre-show promotions that support marketing objectives and build quality stand traffic
plan on-stand promotions and demonstrations that turns browsers into buyers
create a stand staffing strategy that delivers great results
plan post-show promotions to convert the maximum number of leads to orders

One-on-one trade show coaching can be used to solve specific exhibition problems, like those listed above or to assist with the entire exhibition programme. Coaching also assists those exhibitors too busy to attend training workshops.

South Africa's first trade show coach is Joy Donovan, Managing Director of Trade Show & Event Training and the guru of the exhibition industry with 35 years experience as an organiser, stand builder, display supplier, consultant, trainer and exhibitor. Joy has trained thousands of exhibitors via workshops sponsored by EXSA, DTI, TEP and exhibition organisers around the country.

To arrange trade show coaching, please contact Joy Donovan at:

Phone: 011-794-7600/072-357-9966 Fax: 0866-44-3605
E-mail: info@exhibitor.co.za


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All views, opinions or recommendations expressed in these pages are for general information only, or reproduced in good faith and neither Joy Donovan nor Lester Donovan Group (Pty) Ltd. may be held liable for inadvertent errors, misunderstandings or misinterpretations