Generating sales leads                                                                                    

Direct sales

Building contact database                                                                                

Educating customers

Building relationships with current clients                                                            

Cross-selling customers

Regaining lapsed customers                                                                            

Marketing new product

Researching brand awareness                                                                            

Test marketing campaign/offer

Building brand awareness                                                                               

Customer promotions

Developing new markets                                                                                

Finding distributors/agents

Supporting sales channel

Building press relations

Business-to-business sales

Find new suppliers

Promote company message

Amend company perceptions

Sell slow moving stock

Recruit new staff

Update client database

Relationship marketing

Integrated marketing campaign

Reinforce market position

Demonstrate new usage of products

Solve customer problems

Diffuse customer complaints

Introduce new techniques

Network with industry professionals

Promote for exports

Gather competitive intelligence

Develop strategic relationships

Find new business opportunities

Reduce sales cost

Entertain special customers

Build sales force morale

Research customer/prospect attitudes

Community awareness initiatives

Demonstrate non-portable equipment

Overcome unfavourable publicity

Publicize company associations

Shorten the buying cycle

Enhance word-of-mouth marketing

Relate to the competition

If we don’t exhibit everyone will think we’ve gone bankrupt?