Exhibitor Training

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Less than 15% of exhibitors have received any exhibitor training before exhibiting, yet spend the bulk of their budget on stands and displays. Whether you are an experienced exhibitor, looking for new ideas and techniques to deliver serious new business, or a company new to exhibitions, looking to make their first expo a huge success, exhibitor training can deliver great results, whilst leaving your competitors in the dust.

Each EXHIBITOR WORKSHOP is customised for your company, products and your exhibition participation. Step-by-step we will look at how your company and staff can achieve really exciting exhibition results. Exhibition workshops are fun, memorable and fully interactive:

SUCCESSFUL EXHIBITORS – 3-hour in-house workshops for people responsible for planning expo participation, or looking to improve the return on the exhibition investment. This workshop directly leads to more leads, sales and new business       R1500.00* per person

‘It opened up the vast potential of exhibiting and how not to do it. My mind is changed!’ – Steinmuller

SUCCESSFUL STAND STAFF – successful stand staff can improve your results by 80% This 3-hour in-house, interactive workshop, will help your staff be more effective in the expo environment, directly leading to better quality leads        R1500.00* per person

Brilliant workshop. It was a real eye-opener. Excellent skills on how to communicate and interact with customers and on exhibition behaviour. I would recommend this to big companies’ – Atlas Copco


EXHIBITION STRATEGY SESSION – this 3-hour, in-house session helps exhibitors to identify multiple exhibition objectives, position and integrate exhibiting as part of the company marketing mix, allowing identification of the right target market, right show, right size stand, right number of stand staff and the right budget to achieve outstanding results.

Price             R1500.00* per person

‘I believe that your organisation played a very important role in our exhibition strategy. The pre-show training which we received, ensured that our entire team was aware of our objectives and ensured much better lead generation from the show and better follow up afterwards’ – MD Scan Display


EXPERIENCED EXHIBITORS – this one-day in-house, interactive workshop is aimed at the experienced exhibitor who would like to improve their performance and results, be able to calculate the return on the exhibition investment and develop powerful trade show strategies.       R1925.00* per person

‘fantastic insight. Workshop was awesome’ – Polyoak Packaging


ADVANCED EXHIBITING – Exhibitions are the ultimate competitive market, as you are side-by-side with your competitors, vying for the attention and support of your target market. This 2-day workshop is aimed at the experience exhibitor who is looking for new ways to position the organisation, utilising new marketing tools, creative ideas and powerful exhibition strategies to deliver big returns.

R3025.00* per person


*price excludes VAT and are based on a minimum of 5 people, per workshop and on conducting the workshop at your premises, so excludes travel, AV and catering.


Click here to visit the Workshop Booking Form or contact info@exhibitor.co.za for more information. Price includes workshop manual, free exhibition forms and on-going exhibitor help and support via blog


  1. substitutions may take place at any time
  2. no cancellations will be accepted within 5 working days of works
  3. payment terms: 50% EFT on booking and balance upon delivery of workshop



Joy Donovan has produced these workshops based on her 40 years in the South Africa exhibition industry, where she has organised over 200 expo’s, designed & built hundreds of stands and displays and trained just over 8000 exhibitors. Joy was one of the first in Africa,  to gain an Honours degree in Event Management

Click here for information on exhibition coaching