"I think that all sales people and business owners should have attended. This workshop is going to change my sales techniques" - EDUTAIN

SUMMARY OF WORKSHOPS - full details below

Successful stand staff    R899.00 plus VAT* per person

Successful stand staff can improve results by 80%!!! This 3-hour in-house, inter-active workshop will help your staff gain more leads and new business on the stand.

Successful exhibitors    R899.00 plus VAT* per person

A 3-hour in-house, interactive workshop for new exhibitors or those battling to obtain a successful return on the exhibition investment.

SMME pre-show and post-show workshops

Training micro-enterprises on exhibition and marketing techniques to gain more leads, orders and new business. Hundreds of exhibitors in the fields of craft, travel and tourism have already been trained in customised workshops around the country

Effective marketing on a budget      R1,499.00 plus VAT* per person

This 3-hour in-house workshop looks at low-cost marketing initiatives that can deliver big results based on your products and budget.

Trade show strategy sessions   R1,499.00 plus VAT* per person

This 3-hour in-house session should take place before the show is selected and the stand booked as it identifies multiple exhibition objectives to help you achieve your annual marketing objectives. These objectives can then be used to identify the right target markets, the right show, right size stand, right number of stand staff and right budgets to achieve outstanding results

Experienced Exhibitors    R1,299.00 plus VAT* per person

This one-day in-house, inter-active workshop is aimed at the experienced exhibitor who would like to improve their performance and results, calculate the return on the exhibition investment and develop powerful trade show strategies.

Advanced exhibiting    R2,199.00 plus VAT* per person

Exhibitors will be asked to complete a questionnaire and bring it with them to this 2-day in-house workshop that starts with a review of past performance to identify problems, improvements and new exhibition opportunities. Considers annual marketing objectives, then identifies powerful trade show strategies that produce big returns. 

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Successful stand staff    R899.00 plus VAT* per person

Successful stand staff can improve results by 80%!!! To help your stand staff achieve the best results, this 3-hour in-house workshop addresses:

        * the exhibition media

        * the company's objectives

        * pre-show and on-show promotions

        * stands staff moans & groans

        * the difference between field selling and selling at a trade show

        * visitors to your stand - who to expect and how to handle them

        * the development of great stand staff

        * information gathering strategies

        * scripts that sell

        * avoiding the most common mistakes

        * practical considerations for stand staff

        * lead management and post-show promotions

* Minimum 5 people per workshop. Click here to book or contact info@exhibitor.co.za for more information

Successful exhibitors    R899.00 plus VAT* per person

Traditionally, staff are 'thrown into the exhibition deep end' and expected to swim and produce great results. This 3 hour in-house workshop provides essential information and advice, allowing exhibitors to make their trade show participation a great success. The topics covered:

        * understanding the exhibition media

        * setting multiple SMART objectives

        * understanding the difference between features and benefits

        *  pre-show promotions

        * on-stand promotions

        * stand design and dressing

        * the role of the stand manager

        * lead management and post-show promotions

        * ROI return on invesment

* Minimum 5 people. Click here to book or contact info@exhibitor.co.za for more information

SMME pre-show and post-show workshops

Content, duration and price is customised to meet client's requirements. Please contact Joy Donovan for more information, or phone (011) 794-7600

Effective marketing on a budget    R1,499.00 plus VAT* per person

This 3-hour in-house workshop looks at low-cost marketing initiatives that can deliver big results based on your products and budget. Aimed at the small company who needs 'maximum bang for their buck' the workshop will cover:

* the product and its existing and potential target market

* existing marketing and results achieved to date

* annual marketing objectives

* marketing medias that could help you achieve your marketing objectives

* lead management

* Minimum 3 people. Click here to book or contact info@exhibitor.co.za for more information

Trade show strategy session      R1,499.00 PLUS VAT* per person

This 3-hour in-house session should take place before the show is selected and the stand booked as it:

* considers your annual marketing objectives

* looks at the marketing media which could help you achieve your marketing objectives

* identifies 7 - 12 great exhibition objectives which will allow:

         various target markets to be identified

         right show to be selected and negotiating with the exhibition Organisers

         right number of stand staff to be determined

         right size stand to be identified

         right budget that spends less on the display and more on the marketing

* plan pre-show promotions which could improve your results by 300%

* plan on-stand promotions and demonstrations

* helps identify, train, equip and motivate the right stand staff

* lead management and post-show promotions which deliver huge results.

* Minimum 3 people. Click here to book or contact info@exhibitor.co.za for more information

Experienced Exhibitors    R1,299.00 plus VAT* per person

This full-day in-house workshop is aimed at companies or individuals who have exhibited before but would like to improve their performance and results. The workshop addresses:

        * previous performance and problems

        * the most common reasons that exhibitors fail to get great results

        * annual marketing objectives and integrating exhibitions into the mix

        * determining 7 - 12 SMART exhibition objectives

        * using objectives to determine the right show, right stand and right number of stand staff

        * setting exhibition budgets

        * pre-show promotions

        * stand design - the options and considerations

        * on-stand promotions

        * exhibitor information manuals

        * lead management and post-show promotions

        * selecting, training, managing and motivating stand staff

        * ROI determining the return on the exhibition investment/objectives

* Minimum 5 people. Click here to book or contact info@exhibitor.co.za for more information

Advanced exhibiting    R2,199.00 plus VAT* per person

This in-house workshop is designed for experienced exhibitors or management, who are battling to improve the return on their exhibition investment. Exhibitors will be asked to complete a questionnaire and bring it with them to this 2-day workshop.

        * SWOT analysis of past performance

        * Annual marketing objectives

        * setting multiple objectives then using them to identify the right show,       right stand, right stand staff

        * negotiating with exhibition organisers

        * integrating exhibitions into the marketing mix

        * exhibition budgeting and ROI/ROO

        * the impact of exhibitions on your company and gaining company support for exhibitions

        * the bridge between sales departments and shows 

        * promotional strategies pre-show, on-show and post-show

        * measuring the message

        * dynamic and effective stands - guest speakers will be used

        * requests for proposals and negotiating with stand builders and contractors

        * stand management

        * exhibitor manuals - the hidden gems

        * build-ups and break-downs

        * regional and International shows

        * lead management

        * stand staff strategies for fabulous results

* Minimum 5 people. Click here to book or contact info@exhibitor.co.za for more information

*Price includes a step-by-step Exhibitor Guide & Workbook and is based on conducting the workshops at your premises, so excludes travel & accommodation. 

TRAINING TERMS & CONDITIONS:

1. substitutions may take place at any time

2. no cancellations will be accepted within 3 working days of the workshop’s start

3. payment to be via electronic funds transfer (EFT) on the basis of 50% deposit upon booking and balance, plus VAT, upon delivery of workshop.

COACHING & PROJECT MANAGEMENT - In the event that you require one-on-one exhibitor coaching or are battling to find the time or skilled staff to manage your exhibition participation, please click here

South Africa's first trade show trainer is Joy Donovan, Managing Director of Trade Show & Event Training and the guru of the exhibition industry with 35 years experience as an organiser, stand builder, display supplier, consultant, trainer and exhibitor. Joy has trained thousands of exhibitors via workshops sponsored by EXSA, DTI, TEP and exhibition organisers around the country. Joy is an exhibition assessor and moderator and has just graduated from UCT with a Post-graduate diploma in Management Practice - Events.

Testimonials from a few of the over 6,000 delegates who have attended these workshops

BOOKING & ENQUIRIES - please contact Joy Donovan
or phone 011-794-7600/072-357-9966

Copyright © 1998 - 2010. Joy Donovan. All rights reserved.