Trade show calendars
I receive more e-mails from company’s who are trying to find trade shows, than on any other exhibition topic.
I find the best South African trade exhibition calendars are:
www.exsa.co.za – EXSA Exhibition & Events Association of Southern Africa
www.theevent.co.za – The Event – magazine, eBook and online event news
www.eventsnow.co.za – online event news
if you have found a better trade show calendar, please let me know.
If you are still battling to find a relevant trade exhibition, then talk to your professional association, as they would be aware of all events in their industry.
It is fairly easy to locate a trade show for a finished product, like printing equipment but much more difficult when the product is a component or ancillary service. Most exhibition organisers will have a section in their show promotion, stating ‘who should exhibit’, which lists all industrial and business fields covered by their event but these are not exhaustive.
Talk to the exhibition organisers to find out who attends the exhibition, to ensure that your buyers will be there and/or ask for a list of exhibitors. If none of your competitors are exhibiting, there might be a reason why they don’t support this exhibition, so perhaps more research is needed.
Trade exhibitions deliver maximum results in terms of leads, sales and new business, when there is a good match between exhibitors and visitors.